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Title: Marketing the nonprofit association: a guide to marketing the functional areas of trade associations and professional societies
Alternate Title:
Author/Speaker: Gelatt, James P., ed., Sherman, Michael, jt. ed.
Edition: 2nd Format: Book
Publisher: Location: Chicago
Pub Date: (c1994) Call Number: HF 294 G79m Ed. 2
URL:
General Comments: This item is available for loan to association/board staff, upon request. Call Information Central at 800/874-6500.
Availability:
Item
Status
Copy Number
Volume
09917
09918
12626
Available
Available
Available
C1
C2
C7
n/a
n/a
n/a

Subjects: ASSOCIATIONS

MARKETING

ASSOCIATIONS - PUBLICATIONS AND PRODUCTS

ASSOCIATIONS - SERVICES TO MEMBERS

ASSOCIATIONS - PUBLIC RELATIONS

ASSOCIATIONS - CUSTOMER SERVICE

ASSOCIATIONS - RESEARCH AND SURVEYS

ETHICS

ASSOCIATIONS - EDUCATION

PROFESSIONAL DESIGNATIONS

MEETINGS

CONVENTIONS

EXHIBITS

ASSOCIATIONS - MEMBERSHIP CAMPAIGNS

FUND RAISING

ADVERTISING

INSTITUTIONAL

PUBLIC RELATIONS

Contents:
Rich Text:

Editor:
Abstract:ASSOCIATIONS/MARKETING/ASSOCIATIONS ; A PUBLICATIONS AND PRODUCTS/ASSOCIATIONS ; A SERVICES TO MEMBERS/ASSOCIATIONS ; A PUBLIC RELATIONS/ASSOCIATIONS ; A CUSTOMER SERVICE ; 1 See Chapter 8: Marketing quality service./ASSOCIATIONS ; A RESEARCH AND SURVEYS ; 1 See Chapter 3: Marketing research./ETHICS ; 1 See Chapter 9: Ethics in nonprofit marketing./ASSOCIATIONS ; A EDUCATION ; 1 See Chapter 10: Marketing education and certification./PROFESSIONAL DESIGNATIONS ; 1 See Chapter 10: Marketing education and certification./MEETINGS ; 1 See Chapter 11: Marketing meetings and conventions./CONVENTIONS ; 1 See Chapter 11: Marketing meetings and conventions./EXHIBITS ; 1 See Chapter 12: Marketing tradeshows and exhibitions./ASSOCIATIONS ; A MEMBERSHIP CAMPAIGNS ; 1 See Chapter 15: Membership marketing./FUND RAISING ; 1 See Chapter 16: Fundraising./ADVERTISING, INSTITUTIONAL ; 1 See Chapter 173: Advertising and sales marketing./PUBLIC RELATIONS ; 1 See Chapter 13: Marketing communications andpublic relations.
Language:

Call Number: HF 294 G79m Ed. 2
Pub. Place: Washington, D.C.
Pub. Date: (c1994)
Edition: 2nd
Pages/Length: 150
Circulation: Circulating